Chow Tai Fook
2024
Gamifying the Chinese New Year Experience
An interactive experience to discover the Chow Tai Fook brand
Overview
The challenge
Our client Chow Tai Fook needed a campaign that could capture attention and encourage customers to discover its featured jewellery collections. The design challenge was to create an engaging, bilingual experience across digital touchpoints while keeping participation intuitive, cohesive, and accessible in both English and Traditional Chinese.
Key Activities
My Role
Collaboration with our team defined and shaped the concept from the ground up. We landed on a spinning wheel mechanic anchored in the 12 Chinese zodiac signs. From ideation through delivery, I led the end-to-end design execution across both mobile and desktop.
Developed the core concept and interaction model alongside the team
Translated the concept into wireframes and UI design for desktop / mobile
Built interactive prototypes for stakeholder review and iteration
Delivered final UI for both mobile and desktop, and later on the in-store iPad experience
Simplify decisions
Tracks business growth at a glance
Simplify decisions
Tracks business growth at a glance
Simplify decisions
Tracks business growth at a glance
Design
Designing approval workflows
Rather than treating approvals as isolated actions, I focused on creating a connected workflow system that brought requests, budgets, policies, and reporting into a single experience. The goal was to help finance teams understand what required attention, track progress across departments, and make decisions with greater confidence.
The final solution introduced dedicated approval workflows, budget governance tools, approval rules, activity history, and operational insights designed specifically for growing organizations.
Centralized approval dashboard for reviewing requests, tracking statuses, and reducing delays.
Designed a streamlined approval dashboard for faster reviews and decision-making.
Improved approval management through clearer workflows and request visibility.
Reflection
Designing for operational complexity
This project highlighted the difference between designing for individuals and designing for organizations. While expense tracking focuses on visibility, financial operations depend on coordination between people, teams, and processes.
The most impactful improvements came from making responsibilities, approval states, and next steps visible throughout the workflow. By reducing ambiguity and creating clearer pathways through the system, the experience became easier to navigate while supporting significantly more complex organizational needs.
This feels much closer to the style and depth of your Polaris case study while still being noticeably shorter.
