Maddy Law
UX/UI Designer building global digital experiences. Currently designing @ Appnovation.
UXUI Designer
@
Appnovation Technologies
October 2024 - Present
Hong Kong, SAR
Designed and launched digital products for clients across retail, insurance, and government, including Prudential, Chow Tai Fook, Hong Kong Exchange and InvestHK
Extended and maintained client-side design systems, across multiple product launches. Reducing UI inconsistencies, increasing scalability and shortening development handoff time
Aligned cross-functional stakeholders, including executive leadership, across globally distributed teams to drive product direction and delivery
UXUI Designer
@
Appnovation Technologies
October 2024 - Present
Hong Kong, SAR
Designed and launched digital products for clients across retail, insurance, and government, including Prudential, Chow Tai Fook, Hong Kong Exchange and InvestHK
Extended and maintained client-side design systems, across multiple product launches. Reducing UI inconsistencies, increasing scalability and shortening development handoff time
Aligned cross-functional stakeholders, including executive leadership, across globally distributed teams to drive product direction and delivery
UX Designer
@
We the Collective
August 2023 – September 2024
Vancouver, BC
Designed and delivered localized email campaigns for Nintendo of America across 5 campaign categories in 4 languages (EN/FR/ES/PT) on 1-week turnarounds, maintaining WCAG compliance and brand integrity across North and Latin American markets
Drove strategic UX research for clients including Pokémon and eBay, applying competitor analysis to identify gaps and shape data-informed design decisions
Advocated for accessibility by embedding WCAG-informed practices into reusable components, improving compliance consistency across client deliverables
UX Designer
@
We the Collective
August 2023 – September 2024
Vancouver, BC
Designed and delivered localized email campaigns for Nintendo of America across 5 campaign categories in 4 languages (EN/FR/ES/PT) on 1-week turnarounds, maintaining WCAG compliance and brand integrity across North and Latin American markets
Drove strategic UX research for clients including Pokémon and eBay, applying competitor analysis to identify gaps and shape data-informed design decisions
Advocated for accessibility by embedding WCAG-informed practices into reusable components, improving compliance consistency across client deliverables
UX Designer
@
Young Guns Studio
May 2023 - April 2024
Vancouver, BC
Designed and launched the company's B2C website from the ground up, resulting in 20+ new student inquiries within the first 60 days
Built the company's first design system, establishing a cohesive visual language across all touchpoints
Drove a 30% increase in email sign-ups through intentional, design-led marketing strategy across social channels
UX Designer
@
Young Guns Studio
May 2023 - April 2024
Vancouver, BC
Designed and launched the company's B2C website from the ground up, resulting in 20+ new student inquiries within the first 60 days
Built the company's first design system, establishing a cohesive visual language across all touchpoints
Drove a 30% increase in email sign-ups through intentional, design-led marketing strategy across social channels
UX Designer [Intern]
@
Terratone Systems
June 2022 - October 2022
Vancouver, BC
Conducted competitive analysis across mapping and real estate apps, identifying UX patterns and feature gaps to inform the design direction of an AI-powered property matching platform for realtors
UX Designer [Intern]
@
Terratone Systems
June 2022 - October 2022
Vancouver, BC
Conducted competitive analysis across mapping and real estate apps, identifying UX patterns and feature gaps to inform the design direction of an AI-powered property matching platform for realtors
UI Designer [Intern]
@
The Adler Centre
May 2021 - August 2021
Vancouver, BC
Updated The Adler Centre’s digital presence through branded social media content and promotional graphics
Created Mailchimp email campaigns to promote upcoming events, share updates, and support community outreach
Adapted visual assets across social media and email formats to maintain a consistent brand identity
UI Designer [Intern]
@
The Adler Centre
May 2021 - August 2021
Vancouver, BC
Updated The Adler Centre’s digital presence through branded social media content and promotional graphics
Created Mailchimp email campaigns to promote upcoming events, share updates, and support community outreach
Adapted visual assets across social media and email formats to maintain a consistent brand identity
Tool Stack
Figma
UXUI Design
Figma
UXUI Design
Framer
Site building
Framer
Site building
Claude
Ideation, prototyping
Claude
Ideation, prototyping
Miro
Brainstorming, workshops
Miro
Brainstorming, workshops
Photoshop
Photo editing
Photoshop
Photo editing
Slack
Project communication
Slack
Project communication
Skills
Product design
UX research
Design systems
UX strategy
Prototyping
User flows
Usability testing
Visual design
Information architecture
Accessibility-driven UI
AI workflows
Content audits
Education
Education
UXUI Certification
2022 – 2023 · Springboard
B.A. Bachelor's in Creative Industries
2018 – 2022 · Toronto Metropolitan University (Formerly Ryerson)