Hello, I'm Maddy

UX/UI Designer at Appnovation.
I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design.
See client list here.

madcylaw@gmail.com

+852 9242 1551

UXUI Design

Strategy

AI and No-Code Knowledge

Mobile & Web Design

madcylaw@gmail.com

+852 9242 1551

UX/UI Designer at Appnovation. I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design. See client list here.

Selected works

(07)

Driving digital transformation in the financial sector: unifying brand identity, information architecture, and a scalable design system

Content Strategy / IA / Mobile and Web UXUI Design

2026

Crafting an end-to-end mobile loyalty program experience

Mobile UXUI Design

2025 - 2026

Elevating Customer Engagement Through a Refined Membership App

UXUI Design

2025

Designing a promotional campaign experience for Octopus Cards Limited

Mobile Campaign / UI Design

2025

Shaping the UXUI direction behind Park Royal Collection's website redesign

Content Audit / UXUI Design

2025

Leading email design for Nintendo promotional campaigns and member communications

UI Design / Mobile / Desktop

Establishing a scalable site structure through IA and wireframing

Information Architecture / Wireframes

2024

Driving digital transformation in the financial sector: unifying brand identity, information architecture, and a scalable design system

Content Strategy / IA / Mobile and Web UXUI Design

2026

Crafting an end-to-end mobile loyalty program experience

Mobile UXUI Design

2025 - 2026

Elevating Customer Engagement Through a Refined Membership App

UXUI Design

2025

Designing a promotional campaign experience for Octopus Cards Limited

Mobile Campaign / UI Design

2025

Shaping the UXUI direction behind Park Royal Collection's website redesign

Content Audit / UXUI Design

2025

Leading email design for Nintendo promotional campaigns and member communications

UI Design / Mobile / Desktop

Establishing a scalable site structure through IA and wireframing

Information Architecture / Wireframes

2024

UX/UI Designer at Appnovation. I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design. See client list here.

Selected works

(07)

Driving digital transformation in the financial sector: unifying brand identity, information architecture, and a scalable design system

Content Strategy / IA / Mobile and Web UXUI Design

2026

Crafting an end-to-end mobile loyalty program experience

Mobile UXUI Design

2025 - 2026

Elevating Customer Engagement Through a Refined Membership App

UXUI Design

2025

Designing a promotional campaign experience for Octopus Cards Limited

Mobile Campaign / UI Design

2025

Shaping the UXUI direction behind Park Royal Collection's website redesign

Content Audit / UXUI Design

2025

Leading email design for Nintendo promotional campaigns and member communications

UI Design / Mobile / Desktop

Establishing a scalable site structure through IA and wireframing

Information Architecture / Wireframes

2024

madcylaw@gmail.com

+852 9242 1551

Hello, I'm Maddy

UX/UI Designer at Appnovation. I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design.See client list here.

UX/UI Designer at Appnovation. I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design.See client list here.

UX/UI Designer at Appnovation. I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design. See client list here.

Selected works

UX/UI Designer at Appnovation. I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design. See client list here.

Selected works

UX/UI Designer at Appnovation.
I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design.
See client list here.

UX/UI Designer at Appnovation.
I turn complex user and business needs into scalable web and mobile experiences. My process is rooted in data-driven design, with AI-integrated workflows to move insight into purposeful design.
See client list here.