Maddy Law
UX/UI Designer building global digital experiences
📍 Hong Kong
Hi, I am Maddy.
I’m a UX/UI Designer at Appnovation in Hong Kong, designing end-to-end web and mobile products across fintech, electronic payments, government, and more. Working closely with users, stakeholders, and cross-functional teams, I translate complex user and business needs into scalable solutions. I also use data and AI-enabled workflows to turn insights into purposeful design products.
Having worked across a range of industries and markets, I bring a global perspective and adaptable approach to every challenge. I’m particularly interested in building products that evolve over time, establishing strong foundations, measuring their impact, and continuously improving the experience beyond launch.
When I'm not in front of my computer, you can find me organizing my pinned spots on Google Maps or saving my Duolingo streak.
How I work
Frame the right problem
I uncover context, challenge assumptions, and align user needs with business goals to focus on solving what matters most.
Create clarity together
Using collaboration and clear communication to bring together stakeholders and turn different perspectives into shared direction.
Design for the whole system
I stay flexible, adapt quickly, and adjust to challenges without losing direction on project goals.
Learn beyond launch
I define success early and use data, feedback, and real-world behaviour to evaluate impact and continuously improve the experience.